By Mark Bell, the leader for communications and information transfer at the Horticulture Innovation Lab. Bell is also the director of the UC Davis International Learning Center.
The “ASK ME” framework uses 5 elements to help researchers, extension agents, development workers, and educators better work with farmers and meet their needs in a variety of situations.
A = Audience and needs. Assess the relevant needs and wants of the audience. Talk with partners, target groups and stakeholders using methods such as: focus groups, participant observation, field visits, surveys, interviews, key informants, and intuition based on field experience.
S = Solutions. Identify solutions that are appropriate for the farmers’ socio-economic and market circumstances. Test and validate solutions under farmer conditions.
K = Key message. Identify the key message related to each solution. What are those elements absolutely Continue reading 5 elements to better work with resource-poor farmers: A.S.K. M.E.