A version of this article originally appeared in the Feed the Future newsletter.
Leaning into her tuktuk in Siem Reap, Eang Chakriya opens a cooler and takes out fresh wax gourds and other vegetables that have been carefully packed and chilled, showing them to a group of neighbors. Emblazoned on the tuktuk (a kind of motorized rickshaw) are images of farmers and the marketing motto, “Grown Right, Handled Right, Community Right.”
Chakriya sells nutritious vegetables directly to consumers in Cambodia as part of a farmers’ cooperative working with the Feed the Future Innovation Lab for Horticulture, led by the University of California, Davis.
The project’s research team is examining incentives that help farmers improve their agriculture practices. The researchers’ hunch is that farmers will adopt conservation agriculture practices (or “Grown Right” practices) if the team also helps them to adopt two other types of profitable practices that will increase their success: improved postharvest handling techniques and novel marketing practices.
So far, the idea seems to be working.
As a partner in this Feed the Future Innovation Lab, researchers from Continue reading Cambodian farmers reach new buyers with a fresh approach