These are the introduction slides for a panel discussion on future opportunities in horticulture featuring Dale Lewis, COMACO; Mark Stokes, MRI/Syngenta; Jim Simon, Rutgers; and Sylvia Banda, Sylva Foods. The presentation highlights COMACO's new brand "It's Wild" that sells sustainably- and smallholder-produced products, benefits to smallholders of Syngenta seeds, and Rutger's market-first, science-driven private-public approach.