This set of three posters describes the process of making credible, relevant information more available to farmers through empowered intermediaries. The poster was created by Mark Bell of the Horticulture Innovation Lab management team at UC Davis.

Making information count

Making credible relevant information more available to farmers through empowered intermediaries. UC Davis draws on best practices and works with a range of partners and projects to improve information acces

What is needed: Credible relevant information and enabled, knowledgeable communicators
What do we do: study, develop and share
The result? Empowered intermediaries

The poster includes the "ASK ME" extension framework and the "TIGRS" success factors approach.

ASK ME - extension framework:

A: Audience and needs
S: Solutions
K: Key message
M: Message form and delivery
E: Evluation

TIGRS success factors to improve agricultural extension:

T: Trust
I: Integrate approaches
G: Good
R: Recommendations
S: Seeing is believing

This poster was part of the Horticulture Innovation Lab 2014 Annual Meeting, which took place March 17-21, 2014 in Hotel Real Intercontinental, Tegucigalpa, Honduras.