Global organic produce marketing


Ramu Govindasamy with the Rutgers University presents on global organic produce marketing at the 2016 Symposium on Horticultural Science in Phnom Penh, Cambodia.

As of 2013, there was 43 million hectares of organic agricultural land, but only 1% of agricultural land was organic and over 3 quarters of producers were in developing countries. Organic agricultural land had a significant increase from 11 million hectares in 1999. Of the 43 million hectares of organic agricultural land, 63% was used for permanent grassland, 18% was used for arable land, and 7% was used for permanent crops. Coffee made up 25% of the permanent cropland followed by olives at 21%. Cereals made up 43% of organic arable cropland followed by green fodder at 31%. Italy was the country with the most organic export values while the United States had the largest market for organic food and India had the largest number of organic producers. A majority of organic food sales in the United States were fruit and vegetables. In Cambodia, 75% of land is devoted to rice and exported a record level of 1 million tons of rice. In 2000 a consumer survey was conducted in the US where a majority answered that they would not pay more for organic certified produce and believed prices for organically grown produce were significantly higher than conventionally grown produce. Buyers of organic produced are characterized by those who are concerned with the quality of the produce, read the labels, and think that country of origin is important.