Written and Visual Branding // style guides, templates, and logos
This page provides information on Feed the Future Innovation Lab for Horticulture written and visual communications; required branding, including information about logos, a required disclaimer, required phrasing, and other style guidelines. It is intended for use by Principal Investigators (PIs) and other partners who are currently funded as part of the Feed the Future Innovation Lab for Horticulture network.
Feed the Future Innovation Lab for Horticulture communications provides all aspects of support, from announcing and sharing new projects and research results to producing high-quality publications and other communications-related materials, as well as developing and coordinating events to connect researchers to development stakeholders.
Sharing research results
To share the outcomes of Innovation Lab for Horticulture-funded research and to request any assistance with sharing results at any point in the project timeline, contact Archie Jarman and (email@example.com) and Heather Hayashi (firstname.lastname@example.org). For all events-related queries: Archie Jarman (email@example.com).
For more on funding acknowledgement, refer to the section on Disclaimer Language (pages 42-3) in the Feed the Future Graphics and Naming Standards Manual.
As a public academic research and education program, we are required to make available all products that come from funded Horticulture Innovation Lab projects, including working papers, results summaries and journal publications. Research papers should acknowledge Feed the Future Innovation Lab for Horticulture funding with the following text:
“This research was funded by the Feed the Future Innovation Lab for Horticulture and made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents of this publication are the responsibility of the authors and do not necessarily reflect the views of USAID or the United States Government.”
For communications materials such as video, powerpoint presentations, webinars, trainings, etc. the following should be included:
“This [specify: video, webinar, event, etc.] is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of the Feed the Future Innovation Lab for Horticulture [insert project name] and do not necessarily reflect the views of USAID or the United States Government."
USAID branding Press releases and written pieces
When writing about your Horticulture Innovation Lab project in public communications — press releases in particular or other text-only articles such as a journal article or blog post — you are required to include a phrase in the text substantially similar to:
"… supported by the Feed the Future Innovation Lab for Horticulture with funding from the U.S. Agency for International Development, as part of the U.S. Government’s global hunger and food security initiative."
Due to the collaborative nature of the Feed the Future Innovation Lab, there are several guidelines we must follow, in order to ensure an inclusive and respectful incorporation of the identities and marks that represent our global network. It is helpful to understand the roles between the partners in order to remember the way to display their relationships through their logos and markings as designated by each.
The USAID Branding Policy is mandated by Congress. Feed the Future Innovation Lab for Horticulture is considered a USAID-funded Assistance Program, and thus is allowed to co-brand, featuring partner logos - following USAID guidelines. Branding resources, including downloadable USAID logos, may be found at usaid.gov/branding/resources, and an educational video is available here. General guidelines for logo-use include:
- USAID logo must always be displayed as the logo at bottom left
- No other logo must be larger than it (with the exception of the Feed the Future logo)
Feed the Future branding
Feed the Future is a global food security initiative funded by USAID. Branding guidelines and downloadable logos for Feed the Future may be found at feedthefuture.gov/branding. General guidelines for logo-use include:
- Feed the Future logo must always be displayed as the logo at the very top left of a program material
- No logo may appear larger than the Feed the Future logo
UC Davis branding (for administrative items only)
As the host-institution for the USAID-funded Feed the Future Innovation Lab for Horticulture, UC Davis has it's own set of logos and branding, which are all applied towards administrative items - materials where USAID and Feed the Future have instructed that their logos are not permitted to be displayed. Administrative materials include e-signatures, business cards and letterheads. General guidelines for logo-use:
- when used in administrative items (where USAID and Feed the Future logos are not permitted to be displayed), use the extended version of the mark (with University of California, Davis) whenever possible, for global recognition
Horticulture Innovation Lab branding
See very bottom of this page for resources, including downloadable logos, templates, cheatsheets etc.
Feed the Future Innovation Lab for Horticulture will be referred to formally as such, or, informally as: Horticulture Innovation Lab - once it has been introduced in the following manner.
For example -
"The Feed the Future Innovation Lab for Horticulture, also referred to as the Horticulture Innovation Lab, is managed by a team..."
Acronyms such as HIL or ILH are highly discouraged by USAID.
Use Feed the Future fonts -
- Gill Sans
- Adobe Garamond
Logos and naming standard updates are currently being reviewed by USAID, and additional updates are forthcoming. Any questions, please contact Heather Hayashi (firstname.lastname@example.org).
EXAMPLES BELOW of properly branded presentation slides, and the breakdown of what is being shown:
Telling your research story
Below, you'll find additional branding resources as well as on storytelling through the use of photos, videos, and other activities. If there is anything else you'd like to see, contact email@example.com!
- Guidance on use of photos
- Telling your research project's story
- Using the power of video to amplify your work
- Here is a 5-minute presentation on branding
Here is a general UC Davis social media training presentation on how to manage your professional profile:
- 2021 TRAINING: Earned & Social Media
Communicating and Amplifying Your Research to the Public and Media
Feed the Future Branding Guidance Training
Here is a thorough Feed the Future Branding Guidance Training online course, please view modules 1-39, and 43-46: