A version of this article originally appeared in the UC ANR Food Blog.

What is the role of trust in our food system? In the United States, our trust in food is often implicit. We can generally trust that the fruits and vegetables we buy at a grocery store or farmers market are safe to eat — and we are often free to shop without even thinking about that trust.

Between farmers and agricultural scientists too, trust often plays an important role. If you’re a farmer, you need to be able to trust that investing your time or money in a new technique or in attending a workshop will indeed improve your business.

But it can be easy to forget that trust is a critical first step in many of these agricultural relationships.

Establishing trust between actors in a food system has been critical for a Horticulture Innovation Lab project in Cambodia, focused on increasing the amount of safe vegetables available to Cambodian consumers.

Project leaders from UC Davis and UC ANR — Glenn Young, Jim Hill, Cary Trexler, David Miller and Karen LeGrand — are actually traveling right now in Cambodia to launch a new phase of this project. They are partnering with scientists from Cambodia’s Royal University of Agriculture and the University of Battambang. The researchers plan to expand upon their past successes, working together with farmers, marketers, and input suppliers to build trust while building safe vegetable value chains.

One key to their past success was that before introducing farmers to new agricultural technologies, the researchers first connected with farmers socially, by starting community savings groups. In these savings groups, farmers could build relationships and trust, while increasing their own savings and accessing small loans.

This social aspect of the project was the focus of a video made by UC Davis graduate students Thort Chuong, Elyssa Lewis, and Katie Hoeberling. This 3-minute video was a finalist in the World Food Day Video Challenge:

Though he is now studying at UC Davis as a Fulbright Fellow, Chuong was originally hired to work with farmers on the first phase of this project in Kandal province as an agronomist and field facilitator.

“At first I just wanted to focus on the agronomy part,” he said. “But then I saw the advantages of being a [savings group] member and thought, wow, this is a great thing to do.”

In fact the advantages were so great that on the weekends he returned to his hometown, gathering his neighbors and relatives together to start their own savings groups. Members have a safe way to save money, an easier way to secure small loans, and earn a little interest too.

Farmers in these savings groups were able to save considerable amounts of money and provide loans to each other for things like seeds, field preparation, labor costs, school fees, wedding costs, even in one case a new house — with each member contributing $5-25 per week for a year.

With trust and community established, some of the farmers in the savings groups also decided to try out a new agricultural technology in partnership with the scientists, using nethouses for pest management to avoid spraying pesticides. (In many countries where pesticide information is inaccessible to the average farmer, some farmers keep a separate garden to feed their families — in order to avoid eating their own crops that they are selling to the market.)

The new, safe vegetable value chain they were part of grew and strengthened, as the international team connected these farmers to a marketer who needed to source vegetables grown without pesticides. That marketer then sells those vegetables to consumers in the capital city of Phnom Penh, who were able to trust the vegetables they bought from her are indeed safe to eat.

The Horticulture Innovation Lab is led by a team at UC Davis, with funding from the U.S. Agency for International Development, as part of the U.S. government’s global hunger and food security initiative called Feed the Future. Learn more about Horticulture Innovation Lab researchers and their projects in Asia, Africa and Central America.

Horticulture Innovation Lab photos by Brenda Dawson/UC Davis